Newly-listed stock broking platform Groww said it is witnessing a clear shift in the composition of its user base, with lower-quality F&O traders exiting the platform while high-quality users continue to grow and transact more actively.
According to the management, Average Orders Per User (AOPU) has risen in the range of 10–20 percent, driven primarily by more engaged and experienced traders. These users, the company said, understand F&O products better and contribute meaningfully to overall turnover.
During the company’s earnings call, cofounder and CFO Ishan Bansal said that users who earlier placed a significantly lower number of orders with much smaller turnover had exited, allowing the platform to cater to customers who “understand F&O as a product better.”
The company noted that a

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