Trying to boost student attendance at a key college football matchup, one school has landed on an unusual promotion.

Free beer, anyone?

Rice University in Houston is offering free 12-ounce beers for students 21 and older at a stand near Rice Stadium’s student section, the university announced Thursday — and beer isn't the only enticement the university hopes will draw in more student fans for the Owls' game against 22nd-ranked North Texas on Saturday.

Showing a student ID will also earn free Ben & Jerry’s ice cream; a free T-shirt, for the first 500 students; and a $15 voucher that can be used at two food trucks. The residential college with the highest attendance can win a speaker and a $500 gift card to a local grocery, too.

“The weekend before Thanksgiving, a lot of students are alr

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