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Paramount Skydance , Comcast and Netflix formally submitted takeover offers for Warner Bros. Discovery this week ahead of a deadline for first round offers, according to people familiar with the matter.

Paramount Skydance and its advisors had been weighing in recent days whether to submit a higher bid than its previous $23.50-per-share offer that WBD rejected, some of the people said. Both Comcast, the parent company of NBCUniversal, and Netflix, bid solely for the film and streaming assets, which consists of Warner Bros. studio and HBO Max, the people said.

Netflix's offer was expected to be "disciplined" with its bid, one of the people said. The size and s

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