Black Friday is almost upon us and once again, resale marketplace Goat has pulled out all the stops for its annual holiday campaign featuring rare sneaker and apparel drops priced below market value, prize giveaways and more. Like in previous years, the platform’s event isn’t confined solely to the day after Thanksgiving, but will instead extend for nearly a full week beginning Friday, Nov. 21 at 1 p.m. ET.

Goat ’s 2025 Black Friday campaign features an astrology theme complete with a gamified tarot card reading which unlocks access to the event’s launches and giveaways. A number of the drops will be entirely free, while select pairs will be priced below their original retail value.

While the full list of drops has not yet been revealed, Goat has teased a number of sought-after s

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