• Google has started monetizing Search’s AI Mode. • Sponsored results now appear along with AI-generated responses. • These ads appear at the bottom of a response.

Google has long been working on ways to monetize its various AI efforts, especially when it comes to Search. Not surprising when you know Search accounts for a big part of the company’s revenue. We’re starting to see this come to fruition with ads arriving on the previously ad-free AI Mode experience.

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