At one time or another, most new parents seek information about how to help their newborn sleep through the night.

“Many of the questions are, ‘How do I get my baby to sleep,'” said Dr. Christina Brown, a pediatrician with Kaiser Permanente based in White Marsh, Maryland. “It’s a vulnerable time, right. You’re exhausted, you have this new baby, and you just need sleep.”

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But, the answer isn’t to look for advice on Instagram or TikTok, Brown said.

A recent study from Consumer Reports shows an increase in social media posts from “sleep influencers” has coincided with

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