Bhubaneswar : The 9th edition of the National Media Conclave (NMC) kicked off on Friday with a vibrant exchange of ideas under its overarching theme ‘Media 5.0: Digital Communication.’

The inaugural day brought together some of India’s finest minds in media and communication, who delved into the evolving landscape shaped by Artificial Intelligence, Machine Learning (ML), the Internet of Things (IoT), Augmented Reality (AR), and Virtual Reality (VR), charting a forward-looking roadmap for the future of digital media.

Organised by the Institute of Media Studies (IMS), Utkal University, in partnership with KIIT and OCAC, the three-day media Mahakumbh is being held at KIMS auditorium on KIIT Campus here.

Presenting his opening remarks on the theme, Vice-Chancellor of Koppal University, Kar

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