“ The North Face loves New York.”

That was the declaration made by Caroline Brown, global brand president of the outdoor brand , as she prepared to open the doors to the company’s largest global flagship on Fifth Avenue and 43rd Street Friday morning.

The two-story, 21,000-square-foot flagship replaces a smaller unit across the street that opened in 2016 and sports a design that is intended to transform the traditional shopping experience into an explorer’s journey, the company said.

Key to that experience is a suspended staircase that serves as the centerpiece of the space and a two-and-a-half story LED screen showing films of North Face athletes exploring some of the farthest reaches of the earth. The inaugural film, “Expedition Style Approach,” is around an hour and 20 minute

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