This years Black Friday is taking on a different look, with many shoppers turning away from the usual TVs and tablets and instead prioritizing groceries and household essentials.

Groceries! Meat going down, maybe, would be a good one, Andrew Tighe, a Phoenix resident, said.

With prices still high, families say theyre focused on stretching their budgets and buying what they truly need.

I agree, essentials are better than gifts, Shatrefa Wilson, in Phoenix, said. Its very important to me to be able to still afford to feed my family and get the essentials I need.

I think everybodys in the same boat, George Pasisis, of Scottsdale, said.

A new survey from The Krazy Coupon Lady

featuring more than 3,400 shoppers, also shows a major shift in spending priorities.

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