It’s beginning to look a lot like a Ralph Lauren Christmas.

Home decor enthusiasts on social media are getting into the holiday spirit with the American fashion brand’s nostalgic aesthetic.

According to Fortune , the phrase “Ralph Lauren Christmas” has surged by over 600% on TikTok and Instagram compared with last year, while Etsy searches are up more than 180% and Google Trends has the phrase “soaring to unprecedented heights.”

Ralph Lauren has quickly become the undisputed King of Christmas among home decor enthusiasts on social media. AFP via Getty Images

“This search trajectory suggests the trend has moved beyond niche interest into mainstream holiday planning behavior,” Chase Varga, director of marketing at ListenFirst, a marketing analysis firm founded in 2012, told Fortune.

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