KLAY has signed AI licensing deals with the three major music companies — Universal Music Group (UMG), Sony Music and Warner Music Group (WMG) — on both the recorded music and publishing sides of their businesses.

Little is known about KLAY, which is set to launch “in the coming months,” according to a press release, but one source close to the deal tells Billboard the company will be a subscription-based interactive streaming service where users can manipulate music. In 2024, the company made its first licensing announcement with UMG, but back then, the service was described as a “Large Music Model,” dubbed “KLayMM,” which would “help humans create new music with the help of AI.”

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