FSSAI's last month order withdraws earlier directives issued in July 2022 and February 2024 that had permitted the use of the term 'ORS' on food labels. (Photo: ORSL website) Show Quick Read Summary is AI Generated. Newsroom Reviewed

Food regulator FSSAI has asked states to remove fruit-based beverages, ready-to-serve drinks and electrolyte drinks being sold deceptively under the product or brand name ORS from retail markets, according to sources.

Last month, the Food Safety and Standards Authority of India (FSSAI) had directed all food business operators to immediately stop using the word 'ORS' (Oral Rehydration Solution) in their labelling and advertisements, calling such practices misleading to consumers.

In a letter dated November 19, FSSAI has written to all food commissioners

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