Varun Gupta aims to strengthen systems for independent films, highlighting how targeted marketing helped Lord Curzon Ki Haveli find its audience. He also calls for a fair overhaul of distribution costs, arguing that small-budget films shouldn’t bear the same expenses as big-budget productions

Last month, as Rasika Dugal and Arjun Mathur-starrer Lord Curzon Ki Haveli released, it marked the beginning of a new chapter for Varun Gupta’s MAX Marketing. After a decade of spearheading marketing on some of the biggest hits, including Kalki 2898 AD (2024), Animal (2023), Bhool Bhulaiyaa 2 (2022) and RRR (2022), Gupta turned a presenter with the Anshuman Jha-directorial. Now, a month later, he has another offering in his new role— Dashavatar . The superhit Marathi thriller that rel

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