Alison Richards, first noticed her long, blonde hair began to thin and then fall out in her 20s. "There was one day in the shower where I just had hundreds of strands of hair, like fistfuls of hair coming out," Richards remembers. "It was a very scary experience," she says.

By some estimates, half of all women experience hair loss in their lifetime. And if you've searched for content on the topic, you may soon be inundated by ads and influencers touting cures. This can be a painful experience in an online environment where celebrities create an unrealistic expectation for how much hair women should have, when in reality the celebrities are often wearing wigs or extensions, says Richards, who lives in New York City.

While there are some hair loss solutions based in science, not every reme

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