Ten NewsMumbai, Nov 23 (IANS) Filmmaker-producer Vidhu Vinod Chopra came down heavily at the social media influencers, and the entire ecosystem of social media stardom, and how brands come into picture.
The filmmaker-producer attended the 56th edition of the International Film Festival of India (IFFI) in Goa. During a masterclass at the film festival, he made a sharp critique at the growing culture of social media stardom, which has affected the medium of cinema as well.
He said, “What word can I use? These are a*******. They go on the Internet, and stand in a certain way. Someone has 5 million followers, someone has 10 million, another has 20 million”.
He further mentioned, “The social media influencer thinks that he is a legend. And then brands go to that fellow and say, ‘Please sell our prod
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