A targeted strategy is needed to convert the rising pilgrim footfall in Jammu into longer tourist stays by promoting the region's wider leisure, heritage, adventure and spiritual attractions beyond the main pilgrimage route, Chief Secretary Atal Dulloo has said.

He stressed on proactive use of digital platforms and social media, including collaboration with influencers, to expand outreach and attract national as well as international tourists.

Dulloo was chairing a meeting to review the works and initiatives undertaken by the Tourism Department for promoting and strengthening tourism across Jammu region here, an official spokesman said.

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He said the review focused on evaluating progress, en

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