Marc Buoniconti said his father, the late NFL Hall of Famer Nick Buoniconti , explained the secret to the success of their nonprofit and its fundraising efforts simply: “We’re just not good listeners.”

In the 40 years since Marc Buoniconti, then a college football linebacker at the Citadel, was paralyzed during a routine tackle, they have been told countless times that it was a problem that couldn’t be fixed. The Buonicontis didn’t listen.

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