By Lisa Richwine

LOS ANGELES (Reuters) -Netflix’s hit sci-fi series “Stranger Things” is about to ride to its conclusion with a marketing and merchandising blitz befitting a blockbuster movie.

Ahead of the fifth and final season’s debut on Wednesday, thousands turned out in Los Angeles at a cycling event dubbed “One Last Ride,” a nod to the show’s bike-riding teenagers in the fictional town of Hawkins, Indiana.

Retailers are offering everything from Demogorgon Crunch cereal to Hellfire Club backpacks for what is Netflix’s largest consumer products program to date, said Netflix Chief Marketing Officer Marian Lee.

Target stores are selling more than 150 “Stranger Things” products.

Many brands are leaning in to 1980s nostalgia. Gatorade brought back an ’80s Citrus Cooler flavor, and Walm

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