MADISON (WKOW) — The University of Wisconsin-Madison and Under Armour have announced a landmark 10-year extension of their partnership. This agreement continues a decade-long relationship focused on innovation and elevating the university's student athletes.

Under Armour will continue outfitting Wisconsin's 23 Division I athletic teams, including footwear, apparel, and accessories.

"Ten years ago, when we started this partnership, we did so with a mutual commitment to excellence, innovation, and elevating Badger student-athletes," said Chris McIntosh, Wisconsin Director of Athletics. "Today, as we renew the relationship amid a new era of collegiate sports, it is clear that Under Armour and Wisconsin cultures are closely aligned in support of our student-athletes, as well as Badger fans e

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