The opening of Dolce & Gabbana’s standalone beauty store in Dubai Mall this week — its fourth in the Gulf region during the last quarter — underscores just how central the region has become to the Italian house’s beauty ambitions.

After shifting from licensing to direct management in 2022, under president Alfonso Dolce and beauty CEO Gianluca Toniolo, the brand has spent the past two years studying the nuances of the Gulf market and shaping a strategy built around curation, localization and experience-led retail. The new store follows the immersive blueprint piloted in Jakarta, Hong Kong and London, with tailored product selections and exclusive in-store collections.

Ahead of the Dubai launch, Toniolo spoke to Vogue Business about the brand’s regional strategy, growth plans and the evo

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