Kátia Barros waited 17 years before taking Farm Rio beyond Brazilian borders. After launching the brand in Rio de Janeiro in 1997, the designer’s first priority was expanding across its home country. “We extended to the whole of Brazil, which is a huge country with different cultures and a lot of diversity,” Barros says. Farm Rio now has 135 stores in Brazil alone, which account for about 35% of the brand’s business.

In 2014, global expansion came by way of an Adidas collaboration, followed by a capsule with Anthropologie. Farm Rio then opened its first international store in New York in April 2019, marking the brand’s official expansion into the US, which wound up far exceeding expectations, says CEO Fabio Barreto. So the brand ramped up its US expansion, before looking to Europe (beginn

See Full Page