Key points

"Need talk" is a powerful tool for persuasion and influence.

We all speak in two streams: the words we say and the needs that hide beneath them.

Need talk reveals how we all yearn for approval, status, belonging, and security.

Meeting or mirroring others' needs builds deep connections faster; understanding your own can be therapeutic.

Sometimes you learn something in psychology that feels almost illegal to know because of how powerful it can become in the wrong hands.

One such concept is "need talk," which is the idea that we all broadcast our innermost needs constantly through what we say and how we say it.

Once you learn to listen for it, you start picking up signals that were always there but which most of us don't pay attention to. You begin to see how people reveal

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