How to Leverage Customer Preferences to Unlock More Revenue

Key Takeaways

Guessing what customers want is a losing strategy. The best strategy is to ask them what they want, remember what they say and deliver experiences tailored to those preferences across every interaction.

When customers tell you their preferences, they create data that competitors can’t replicate by analyzing purchase patterns.

To move beyond behavioral guesswork, identify your highest-friction moments, create clear value exchange, start with one channel (then expand) and unify your data infrastructure.

While most ecommerce brands are still guessing what customers want based on their clicks, the smartest ones in 2025 simply ask — and the revenue gap is staggering.

Companies that excel at preference-based personalization generate 40% more revenue than competitors still re