Men? Wearing pink? It’s more likely than you think.

Earlier this month, a preppy Fair Isle holiday sweater by J.Crew, in an innocent shade of pink, caused uproar online after conservative commentator Juanita Broaddrick posted it on X with the comment, “Are you kidding me?? Men, would you wear this $168 sweater?” Broaddrick’s followers weren’t tickled pink. “That’s how every Democrat is dressing for Thanksgiving,” joked a user called Liberal Tear Creator.

The meltdown comes at a time when what men should and shouldn’t wear is under debate, especially in right-wing circles empowered by the febrile political climate. “It’s interesting that the backlash against the jumper is happening in the US, where a kind of exaggerated hegemonic masculinity is now mainstream again, and embodied by powerf

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