Dyeing and finishing are the stages that generate the largest share of the textile industry's carbon impact (36%), ahead of spinning. The challenge of eco-responsibility is therefore particularly acute in the world of denim, where specialists are pursuing responsible alternatives to indigo and other chemical pigments.

For its first appearance at the Denim Première Vision show, which opened on November 26 in Milan in a collegial, businesslike atmosphere, U.S. company Chloris set out to pre-empt any doubts. "It's not indigo, but Classean Blue, named after the German scientist who discovered this compound in 1890," founder Lei Seun explained to FashionNetwork.com .

Last year, the company launched its first industrial production unit in China, dedicated to a pigment obtained by ferment

See Full Page