Last month, the ATP announced its next big step in Saudi Arabia. The organization is partnering with PIF’s Surj Sports Investment to launch the first-ever expansion of the Masters 1000 category in the ATP Tour’s 35-year history, with a new tournament coming to Saudi Arabia. The event is scheduled to debut by 2028. Still, some skepticism lingers, especially as players continue to voice concerns about the modern tennis tour’s length.

However, the CEO of Surj Sports Investment sees the move in an entirely different light. On November 25, speaking to The National, SURJ Sports Investment CEO Danny Townsend opened up about the thought process behind the new Masters 1000 tournament in Saudi Arabia and why he believes it’s a smart move. When asked about PIF’s earlier ventures in tennis, throu

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