Apple is hoping its feel-good holiday ad campaign — featuring a chorus of woodland creatures singing about friendship — will inspire consumers to rush out and buy a brand-new iPhone 17 .

On Thursday, Apple released “A Critter Carol,” a 2-minute, 24-second film starring nine handmade animal puppets that was (of course!) shot entirely on the recently released iPhone 17 Pro . The ad was directed by award-winning Australian filmmaker Mark Molloy, who has previously worked on Apple commercials and made his feature directorial debut with Netflix’s “Beverly Hills Cop: Axel F.” ( Watch the ad below or on YouTube at this link . )

The story begins when a hiker accidentally drops his iPhone 17 Pro in a snowy forest. The device is discovered by a group of critters — a raccoon, bear, rat,

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