Marvel Comics’ new “blind bag” initiative is great for hardcore comic collectors, but it neglects the real problem impacting the publisher’s sales: like most things, comics are just too expensive these days . Major and minor companies alike, from Marvel and DC to Image, Dynamite, Boom! Studios, and others, need to figure out how to bring costs down for comic consumers.

Publishing incentives like Marvel’s “True Believer Blind Bag” program target a specific subset of comic fans. It’s an artificial way to boost sales, even as prices continue to rise.

Ultimate Endgame Marvel Comics

The “True Believer” initiative is a smart business move, in its own right, but it should be counterbalanced by a plan to get wider audiences to invest in comics.

Marvel's "Blind Bag" Program Is Great For C

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