How to make the most of your holiday gift budget Nation Nov 27, 2025 10:30 AM EST

If money is tight right now, you may feel especially stretched by the thought of holiday shopping.

Many consumers, particularly those with lower incomes, are looking to spend less than they have in the past, a recent Gallup survey found. While some retailers have projected record holiday sales , other outlooks are less rosy.

According to The Conference Board, a nonprofit business think tank and membership organization, the average American is expected to spend about 7% less on holiday purchases compared to last year.

While conversations around money can feel awkward, it is important to set expectations with your loved ones about what you can reasonably do this holiday season. PBS News

See Full Page