HONG KONG – Companies are pleding funds and material support in the aftermath of a devasting fire in Hong Kong, which has left at least 80 people dead and hundreds still missing.

According to media reports, a fire was reported just before 3 p.m. on Wednesday at a residential complex in Tai Po, in the city’s northern New Territories district that is close to Shenzhen and the boundary with mainland China.

The blaze, which started on external scaffolding wrapped in netting, quickly spread to neighboring high rises. Hundreds of firefighters brought the blaze under control on Thursday. Rescue efforts are underway but thousands of residents have been displaced by what is considered the city’s deadliest fire in decades.

In the aftermath, Hong Kong -based Chow Tai Fook Group, the jewelry a

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