The world’s top designers are exploring whether the private sector can move the needle on the UN’s SDGs

In 2022, designers from ten of the world’s largest organizations joined hands for a charitable cause. Their alliance, Design for Good, brainstormed ideas on how to tackle the United Nations (UN) Sustainable Development Goals (SDGs), and worked with organizations on the ground to make sure they worked in practice.

“Every time you design something, you’re making an active choice on the future you want to build,” Ben Sheppard, Design For Good founder and former McKinsey head of global design research, tells Fortune.

The Design For Good alliance includes global companies like Microsoft, General Mills, LIXIL, Airbus and DBS, among others, as members.

While designers make up less than 1% of working professionals, they “have to sit up and take responsibility,” he says, given the potential that