PARIS – Louis Vuitton is betting on retailtainment to jumpstart luxury spending in Asia.

The French luxury brand on Friday opened a new store in Seoul featuring a combination of brand history, exclusive collections and fine dining, designed to lure back younger shoppers who have turned their backs on luxury products in favor of experiences.

The six-story LV The Place Seoul inside The Reserve, part of department store group Shinsegae’s renovated luxury complex in the popular shopping district of Myeongdong, is Vuitton’s latest hybrid retail project in Asia following LV The Place in Bangkok, which opened last year, and The Louis in Shanghai, which bowed in June .

The Seoul location stretches over 53,720 square feet, including 33,600 square feet of retail , a record 12,175 square

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