The Macy's Thanksgiving Day Parade saw crowds brave chilly New York City winds and an estimated 3.5 million people tune in to be treated to a series of balloons, floats and star-studded performances Thursday.

The big picture: The 99th annual parade along 2.5-mile route from the Upper West Side to Midtown featured iconic characters like Spider-Man alongside "Netflix" phenomenon "KPop Demon Hunters" and a Labubu float.

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