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Amazon’s Black Friday Sale 2025 kicked off with millions of deals across categories.

We selected a handful of showstopping discounts on popular products, including Apple AirPods , a Coach bag , and a Yeti mug . Plus, shop Black Friday deals with a stamp of approval from Oprah Winfrey, Martha Stewart, and PEOPLE editors.

Savvy shoppers, get your credit cards ready! Amazon’s Black Friday sale is in full swing with millions of discounts.

To help you navigate the huge savings event, we handpicked the 25 best Amazon Black Friday deals worth shopping. Consider treating yourself to the Apple AirPods 4 or a Coach bag , or lean into more functional purchases like a handheld vacuum slashed by 89 percent. Plenty of our picks from Lego, Yeti, Yankee Candle, and m

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