British fast-fashion retailer Boohoo Group Plc will bypass major shareholder Frasers Group Plc on a new management incentive plan, as it pushes ahead with its turnaround efforts.

The group behind Debenhams .com and Boohoo.com said that while sidestepping a key shareholder on a pay plan runs against usual corporate-governance practice, the decision was justified because Frasers has repeatedly sought to disrupt the company’s strategy and future success.

Representatives for Frasers didn’t immediately respond to a request for comment.

The move comes as Boohoo reported a 23% drop in first-half revenue, missing analyst estimates. Still, its gross margin was ahead of expectations and the company sees earnings before interest, taxes, depreciation and amortization growing in the double digi

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