BAKERSFIELD, Calif. (KERO) — Small Business Saturday brought increased foot traffic and revenue to local businesses as shoppers embraced the annual tradition of supporting independent retailers during the holiday season.

At The She Shed by The Peachy Pig in downtown Bakersfield, owner Kalae Paxson experienced the busy morning rush that has become synonymous with the shopping event.

"Brings in a lot of revenue for our store and also brings in a lot of new customers. Seems to be a good time of the year where people are out and about," Paxson said.

Paxson opened her business in December 2018 and has witnessed firsthand how the Saturday after Thanksgiving consistently draws new customers to her store.

"We get a lot of new customers on small business Saturday that seem to stick around once

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