Puma offering first look at its new Hyrox-specific shoes at major event

Puma is to give Hyrox participants and spectators the chance at an exclusive first look of its new, first-of-its-kind HYROX - specific shoe at HYROX London at the ExCeL – the biggest event the sport has ever seen with over 40,000 people signed up to race.

Visitors will be able to take on The Final Stretch, a custom-built ramp challenge designed to test strength and endurance, for the chance to win a pair of the shoes. Puma will host the official HYROX shakeout run at its new Oxford Street flagship on Wednesday, 3 December.

HYROX competitors can get race-ready with the shakeout run, receive personalized giveaways including custom lace tags, take part in an in-store challenge with prizes and gain access to fast-track queue tokens for The Final Stretch at the event.

Hyrox is a global fitne