Onton, an AI startup aiming to overhaul the online shopping experience, has raised $7.5 million in seed funding.

The funding round was led by Footwork, with participation from Liquid 2, Parable Ventures, 43 and others. The round brings the company’s total funding to roughly $10 million and will support product expansion, team growth, and international scaling.

Onton has built a neurosymbolic AI-powered search platform designed to deliver highly accurate, transparent results. Instead of relying on keyword matching or ads-driven ranking, the system learns continuously from each search and consolidates information from across the web into a single product listing.

Users can search using natural language, images, or both, and can experiment with creative tools like Imagine and Surfaces to g

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