Here's how much businesses pay to be at Snowport

Behind the decorated booths at Snowport, business owners pay a steep price for the visibility and sales that come with the holiday market.

While most Snowport shoppers focus on the price tags of individual items, the over 125 business owners know the true cost of renting and running one of the booths — and they say it’s worth it.

One of the food vendors, The Frenchman’s Crepes, pays about $27,000 in rent for a double booth, and The Half Cookie, another food vendor, pays $20,800 for its “booth-and-a-half”-sized stall, or 18% of their sales, whichever is greater.

Two retail vendors, Lizzie’s Bakery and the nature-inspired jewelry business Gratinsta, also rent a booth-and-a-half for the same flat rate, or 12% of their sales, whichever is greater.

The Snowport Holiday Market is an annual