A leading consumer product group on Monday is kicking off a campaign promoting transparency in processed food labeling and pushing back on unrealistic claims that the only good meal is one Americans grow, butcher, and bake from scratch.

With a new ad and educational drive, the Consumer Brands Association is joining the MAHA movement’s push for transparency while rebutting food purists targeting processed foods.

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“I hear some influencers say, ‘Forget convenient packaged foods. Grow your own,” says a woman in the new 30-second television and digital ad while surrounded by clucking chickens. In the ne

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