Oxford University Press crowned “rage bait” its 2025 Word of the Year on Sunday after a public vote. Oxford Languages said the open-compound noun describes content crafted to provoke anger and increase engagement, noting a tripling in Axios. The publisher defined it as posts “deliberately designed to elicit anger or outrage… typically” to boost clicks and attention. President Donald Trump is renowned for posting “rage bait” to his Truth Social account, such as when the president last week caused outrage by describing Minnesota Gov. Tim Walz as “seriously ret---ed.” The word topped two finalists—“aura farming” and “biohack”—in a ballot that drew more than 30,000 participants over three days, according to Oxford. Last year’s winner was “brain rot.” Oxford argues that the choice reflects how

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