Lauren Sánchez Bezos is frost-ifying her makeup .

Three days post-Thanksgiving, the 55-year-old wife of Amazon founder Jeff Bezos was photographed walking along the sidewalk by New York City’s Hudson Square with blush nipping at her nose and cheeks. The placement of the rosy hue appeared like a natural flush evoked by the freezing air hitting her skin, an aesthetic otherwise known as “cold girl makeup .”

Cold girl makeup is defined by a lack of warm tones and an overcorrection of blush. Rather than placing the product only on the high points of the face, bubblegum pink and ruby red blushes are layered across the nose, from one cheek to the other. The look is meant to mimic the aftermath of a frost bite to the face, comprised of a cool-toned and icy hue.

In New York, Sánchez Bez

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