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Korean skincare has officially taken over stateside shelves—and our social feeds. From buzzy milky toners to face masks that promise that coveted glass skin overnight, K-beauty is everywhere right now. “K-beauty is more than just a trend, it’s a skincare philosophy and way of life,” says Charlotte Cho, co-founder of Korean beauty retailer Soko Glam and skincare line Then I Met You . “It’s more than just a certain number of steps or sheet masks—it’s how you think about skincare and what works best for your unique skin needs.

And with Cyber Monday sales happening right now , there’s truly no better time to dive into the world of K-beauty. As the beauty world leans further into skin health and holistic routines, it’s no surprise tha

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