Shoppers were busy during the Black Friday holiday shopping period, and data now shows a growing number were financing their purchases using “ buy now, pay later ” payment programs.

This comes as Canadian consumers are being cautious with their spending amid the high cost of living from inflation and tariffs, as well as a weaker job market that’s making it challenging for some households to make ends meet.

During what Salesforce calls “cyber week,” from Nov. 25 to Nov 30, the company reports average sales in Canada grew by over seven per cent.

In the same period, the use of “buy now pay later” payments nearly doubled from a year ago to about five per cent of all payment types used during the “cyber week” period.

“Oftentimes the consumer is getting a better deal on interest

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