We can all agree that K-beauty is more popular than ever. Take on TikTok, for example, where hashtag #kbeauty has racked up over 2.5 million posts. Google reflects a similar trend too, where K-beauty searches are up 23% versus last year, according to our data. These record numbers reflect both the fascination with South Korean beauty products and the region’s unmatched care for skin—delivering glass skin via gentle, yet exfoliating solutions that create a ritual out of cleansing, moisturizing, and treating.

In Korean, skin-care is an act of self-care and wellness, a philosophy rooted deep in their daily lives; from which the best Korean skin-care brands draw inspiration—infusing cultural best practices and heritage ingredients with traditional medicine. This is reflected each skincare for

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