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In what may be the ultimate Wall Street meets Main Street story, Goldman Sachs has agreed to buy Wheaton-based Innovator Capital Management, an 8-year-old ETF investment firm, for $2 billion.

Founded in 2017, Innovator offers everyday investors a portfolio of exchange-traded funds that include options to buffer downside risk while capping gains to provide a less expensive and more accessible alternative to traditional hedge funds or annuities.

Innovator, which pioneered the defined outcome ETF model, has caught on quickly, drawing nearly $30 billion in assets under management as of Sunday, according to the company.

“Most investors are not investing a lot of money in the stock market because they are unwilling to take the downside risk,” said

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