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Pinterest supports Sen. Mike Lee's bill requiring parental consent for app downloads.

The App Store Accountability Act mandates age verification and parental oversight for apps.

Pinterest CEO Bill Ready calls it crucial for child safety; Congress is urged to pass it.

WASHINGTON — Top officials at Pinterest are endorsing a bill by Utah Sen. Mike Lee to increase verification measures for children to download social media platforms and other apps on their digital devices.

The App Store Accountability Act would require app stores to implement age verification methods before users can download certain programs, ensuring that children under 18 receive explicit parental approval before using the app. Pinterest CEO Bill Ready backed the proposal

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