LONDON — Iris Ventures is pushing further into the space where beauty and wellness meet, leading a $15 million investment in Innerskin, which specializes in noninvasive skin care treatments at its clinics across France.

Founded three years ago by Chrystelle Eid , Innerskin has opened 19 centers in France, with a focus on skin health and personalized, preventive treatments. The brand has also launched a medical-grade product line with signature formulas that are able to mimic hands-on skin care treatments, such as microneedling.

Iris, a growth equity firm that backs next-generation consumer brands in lifestyle, beauty and well-being, has joined existing investors including Label Capital .

Eid, whose title is chief executive officer, believes the era of “undetectable beauty” treatm

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