Mark Manson’s 2016 book The Subtle Art of Not Giving a Fuck delivered some hard truths and prescient advice to millions of readers seeking answers. Now he’s building an AI-based application to do the same.

At that time, Manson says the self-help field was “unrealistic, not very evidence based—just designed to make you feel good,” inspiring him to write a book that offered “a more skeptical, realistic, and zero bull shit approach to personal growth and self-help.”

Nearly a decade later, Manson says he’s seeing the same pattern in the digital world, with millions turning to generic AI platforms for guidance, only to receive unrealistic, potentially harmful advice. That’s what inspired him to team up with serial tech entrepreneur Raj Singh—who most recently sold his AI hotel concierge servi

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