A new on-demand charter app claims it can deliver a selection of charter aircraft in just 30 seconds. If the potential charterer lets the “reverse auction” run for 60 minutes, he or she can watch the price drop on their phone screens, as different aircraft owners bid against each other for the trip. The FlyHouse FriendShare app, the company claims, eliminates traditional middlemen like that take a longer time to find available aircraft, add sizable fees and commissions to the final bill, and operate in an opaque manner.

“We’re bringing clarity, community, and flexibility to an industry that has often felt impersonal,” said FlyHouse CEO Jack Lambert in announcing the new app. “This is shared luxury, reimagined.”

“We’ve removed the friction from ,” FlyHouse founder Sanford Michelman tells

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